HOTEL ART WORKS

When asked what their primary sources of hotel revenue are, hotel managers almost always list room revenue, restaurant revenue, and bar revenue among the top five. While most of the traditional methods of cost cutting are well understood and implemented broadly around the world, one powerful tool for the generation of hotel revenue and earnings remains largely unexploited. A minor investment by hotel owners in this area requires no maintenance, works every day all day and all night year around, and pays dividends for many years. That investment is hotel art works.

The right hotel art works draw attention from hotel guests. It is colorful, soothing, and reminiscent of the most pleasant experiences of the hotel traveler. It harkens us back to less hectic times, and to the beauty that surrounds us when we afford ourselves the time to appreciate it. It causes the onlooker to pause, and calls to their subconscious mind, imploring them to slow down and at least in their mind’s eye, smell the roses.

So how does this impact hotel revenue ? Actually, it happens in a number of ways. First of all, it lowers the hotel guests attrition rate, enhancing the opportunity for repeat business. This translates to higher room revenue with the same or lower advertising costs. Hotel guests who are affected, even subliminally, by their surroundings in a positive way are more likely to return. Secondly, an uplifting visual environment stimulates the release of endorphins, resulting in less stressed and more relaxed guests. Thirdly, beautiful fine art photography of hotel art works on the walls elevates the image of the hotel, making it a more desirable location for business meetings, meals, and other forms of entertaining.